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"Real generosity toward the future lies in giving all to the present." Albert Camus
PR-ofession includes the word Public Relations. This means
that PR-ofession is specialized on the management of communications between an
organization and its employees. It is also managing the communication between
organizations whether governmental, commercial, NGO, NPO and their public. No
business can be solved without understanding the right communication techniques.
The communication lessons that PR-ofession is offering are focused on the five
instruments of marketing in general and on the communication instrument in
particular. This contains the implementation of how to become aware of public
view and public opinion, guidance in how to generate an opinion, instruments to
use when generating an opinion, fields of PR, Marketing, Exhibition, Congress
and evaluation.
- Fundamentals of opinion making
- Fundamentals of PR
- Issue management
- Fundamentals of image building
- Ethic
- PR milestone
- Media and editorial concepts
- Journalism
- Economical fundamentals
- Current PR status
- Strategic marketing practice
- Direct mailing
- Corporate history
- Corporate identity
- PR for people
- Lobbying
- Brand communication
- Product PR
- B2B PR
- Corporate social responsibility CSR
- Online PR
- Online watching and corporate web logs
- Internal PR
- PR in a crisis
- Investor relation
- PR concepts
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